David Amerland

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Corporate Social Responsibility initiatives are good for business

Why Your Corporate Social Responsibility Initiatives Are Good For Business

The poster child for Corporate Social Responsibility (CSR) happens to also be “the most notoriously corrupt company in business history”. Enron whose name is now a byword for corporate greed, corruption and deceit on a truly remarkable scale, was also the deserving recipient of a climate protection award from the EPA, and a corporate conscience award from the Council on Economic Priorities.

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How businesses shoot themselves in the foot

Why Businesses Shoot Themselves in the Foot

There is the classic scenario where a customer brings in a faulty device just a day out of warrantee. Or a clearly worn item is being returned for a refund. Both of these cases usually result in the person in the role of Customer Service failing to live up to the title of the position. 

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PewDiePie loses contracts and sponsorship over anti-Semitic content

Why Brands Still Get It Wrong

 

Remember the 80s? A time when a brand used to pay a six figure sum for some well-known actor to get on TV and tell us in 40 seconds or less how great the brand was? 

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United Airlines Broke Operational Trust

The Mechanism of Trust and How United Airlines Broke It

Trust is a means through which we navigate the future. If, every time we left our house in the morning, entered a retailer’s premises or engaged in an online transaction, we were faced with a wall of unknowns, the state of uncertainty and fear it’d generate would paralyze us.

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How to generate engagement in your live digital video efforts

How To Increase Audience Engagement in Your Digital Video Marketing

When it comes to generating trust in a digital video environment, we frequently take into account factors such as appearance, setup, form, style, expertise, knowledge, and subject matter, which are all important elements. But none of these will work quite the way you expect them to if there is an ingredient missing from the equation. That ingredient is engagement.

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Identity is defined as a carefully curated narrative

Why Narrative Is Important In Your Marketing

Narrative is story-telling. Whether that story-telling is used to develop an individual’s sense of self https://en.wikipedia.org/wiki/Narrative_identity or a brand’s identity https://goo.gl/GvtYtU the role is the same. It provides a set of attributes: 

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Optimize your brain

Brain Analytics – Ways To Optimize Your Thinking

What if I were to tell you that everything you do can be improved upon by you? That you can learn to do everything better. Nothing can exist if the mind cannot think it. Because in order for us to actually see something, much less understand it, our brain has to understand the component parts that make it possible and then compute the way that they behave in relation to each other, everything that occurs within our heads is the result of semantic connections.

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